Recently a friend asked me: "What do PR people actually do?" The friend is a reporter, so he interacts with communications people on a daily basis. I won't write an essay on all the responsibilities PR people have and how the job changes nearly every day, but here's one project that I was closely involved in recently.
One of the things PR teams get engaged in is the development of messaging and branding for a company, working closely together with the brand and marketing teams. A few weeks ago we premiered a new McAfee "Anthem" video at our investor event in New York. The video is also viewable only. Check it out:
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